My first SOUND article

You can just read it here, but you should go to the website.

http://www.soundmagonline.com/?p=2034

"Go Outside" -- Cults

The video for the retro sounding single “Go Outside” by the band Cults gives this song a truly haunting twist. Director Isaiah Seret used actual video footage of life at Jonestown, the informal name of the People’s Temple Agricultural Project, to add an eerie feel to their upbeat sound.

James Warren Jones and his religious community of followers relocated to Jonestown in Guyana after heavy negative press coverage and an IRS investigation in the United States. As relatives of members of the Peoples Temple voiced concern for their loved ones, U.S. officials continued their investigation into South America.

Jim Jones — as the leader came to be known — told this community of over 900 that their only option to preserve their church would be “revolutionary suicide,” his term for what has since been labeled a massacre since not everyone participated willingly. Members of the community were given a deadly mix of poisonous substances in a purple drink that was consumed by the masses in November of 1978.

While this particular and shocking event is what makes Jonestown memorable to so many, Seret instead used footage of life before the tragedy occurred as a setting for the music video. Band members were embedded onto real footage of members of the People’s Temple who were singing, dancing and smiling for the cameras. Mixed in are tidbits of NBC news reports and clips of interviews with community members and Jim Jones himself. This catchy song will get stuck in your head, but so will the video — whether you want it to or not.